What is On-Page SEO ?
Why On-Page SEO is important?
On-Page SEO is important because it helps search engines understand your website and its content relevant to a searcher's query or not. It helps your site be optimized for both human eyes and search engine bots.
On-site SEO factors all have to do with elements on your website. If you create an awesome website, it will start ranking.
But you need to focus on keywords for a particular page of content. It should be relevant to the main topic and regularly searched for your targeted audience. Search volume for that keyword is also high.
Now let's discuss some On-Page SEO techniques –
Optimize your Keyword in the title: -
Your target should be present in the first 100 words of your article. For, example in my article optimized around the keyword 'On-Page SEO' mention title on the page.
Google puts more weight on terms that show up early on your page.
This is one of those little things that helps Google understand what your page is all about.
Wrap an H1 tag: -
The H1 tag is like a mini title tag. When writing your heading tags remember to target your core keyword in your H1 tag. It uses one time on a particular webpage.
H1 tag is HTML code. It helps Google understand the structure of the page.
Most platforms (like Word Press) automatically add the H1 tag to your blog post title.
Wrap subheading an H2 tag: -
Include your target keyword in at least one subheading. And wrap that subheading in an H2 tag.
These tags help organize your content for readers and help search engines distinguish what part of your content is most important and relevant depending on search intent.
H1 tag is also an HTML code.
Meta title: -
Meta titles are one of the most important SEO elements.
Titles tell both visitors and search engines what they can find on the corresponding pages.
It is also shown in Search Engine Result Pages (SERP) s.
Meta title keeps in under 70 characters and includes your primary keyword.
The closer the keyword is to the beginning of the title tag, the more weight it has with a search engine.
Meta description: -
Meta descriptions are the short page description that appears under the title in search results.
It tells both visitors and search engines that the title is relevant or not. It shows in Search Engine Result Page (SERP) s.
Meta description keeps it under 320 characters and includes your focus keyword.
Good Meta description helps your result stand out which can boost your organic CTR (Click Through Rate).
Optimize URLs (Permalink): -
A well-crafted URL provides both humans and search engines an easy-to-understand indication of what the destination page will be about.
Make your URLs short and also include a keyword in every URL. Don't use special characters.
For example https://digitalmlearn.blogspot,com>about
Unique Content: -
Unique content means brings something new to the table.
Like, add new strategy streamlined step by step process strong design and UX (User Experience), new case study.
Use your primary keyword but it's not enough also use related terms I mean LSI (Latent Semantic Index) keyword.
High-quality content:-
Publishing something unique is a good starting point. But it's not enough.
Your focus should be on your readers and ranking. So, you need to write high-quality content.
High-quality content means original content, compelling headline, short paragraph, images, update regularly, and blend your keyword naturally.
Keyword frequency:-
Keyword frequency is how many times your keyword appears in your content.
Suppose, your content is 1000 words and you mention your keyword 10 times. Google can be more confident about that page's topic.
Your primary keyword mention only 1-3 % of your total words.
But always remember that, don't overuse your primary keyword it can cause Keyword Stuffing.
And also, your website webpage has a separate primary keyword. Don't use the same target.
Add image:-
Use original image to your content. Images add value to your content and it's become more interesting to readers.
Don't use stock images. It can create a bad effect on ranking. Always try to use the original images. It creates uniqueness in your content.
Use Alt tag:-
Every image on your website has a descriptive file name and Alt tag.
Google crawler can't crawl an image.
If you give a description (under 125 characters) of the image then the crawler can easily understand and rely on the image.
When you write a description don't use 'image of' or 'picture of'.
Your image description should be added with the primary keyword and compress image size also. So that, it will not take much time to load.
Use Internal links:-
Internal links create between your website one webpage to another webpage.
Search engine crawlers can find all your site's pages, you pass link equity (ranking power) to other pages on your site and you help visitors navigate your site.
A few internal links to a high–priority page on your site on which page you want to rank SERP (Search Engine Result Page) s.
Every inbound links strategy is different, but for the best results, you should make sure that every new page has at least two or three links.
Don't forcefully link one page to another. The link page must be relevant to the topic also.
You can also use the Anchor Test for internal links.
Use External Links: -
External links to related pages helps Google figure out your page's topic. It also shows Google that your page is the hub of quality info.
External links also helped to improve rankings.
Many websites try to link out in Domain Authority (DA) sites. That gives you much value than a lower domain authority sites link.
When the user clicks the external link that time you need to make sure your website webpage is still open. And the page opens with a new tab. So that, they don't leave your site completely.
Make your content scalable: -
Your website content should be easily scalable for both users and search engine crawlers.
Go through your content and use formatting so it makes it easy to scan and review.
Use heading, break paragraph, bullet points, text size, color, and supporting media (image, video, screenshot, etc.)
This can help to search query intent easily and better structure your content.
Social Media Icons: -
Add social media icons to your website header or footer and contact page as well. So that users can to relate your website socially as well.
On-page SEO steps here we discuss. If you want to increase your website's chances of showing up in search results.
Optimizing On-page SEO factors regularly can improve your ranking, traffic, and conversion.
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